In collaboration with Nishane and fragrance blogger and creator Miguel Matos, Unutamam takes the name from a famous Turkish song.

Unutamam, from first spray, is an intense experience: a whip's lash of lacerating aromatics and florals, defying any attempt at a complacent reaction. Even as the florals grow smoother and lusher, a smoky, industrial undertone grows, with patchouli, labdanum, and castoreum approximating the animalistic thrum of petroleum, the rough protection of military-grade leather. Or perhaps your journey into this intriguing and dynamic fragrance takes you in the other direction, to a garden of herbaceous delight and sweet, smooth caramelized amber.

After all, the choice is entirely yours and what an accomplishment that is.

Fragrance Notes: Lavender, Rosemary, Mint, Juniper, Jasmine, Carnation, Patchouli, Amber, Oregano, Castoreum, Cistus, Oakmoss, Caramel

Perfumer: Miguel Matos