Dear world: Do not throw anything away because at the bottom of our trash lies the fermented distillation of great love. The garbage trucks hold flowers that can still bleed, the peels and rinds that can still give. The noxious exhalations have honey notes that can merge with the earth. And there are so many floating concretions, the trash that is thrown into the sea, and the natural waste, the ambergris, mystical symbols, the attitudes of primitive tribes – these must now be reprocessed.

To paraphrase and distort Alan Paton: Cry, my beloved planet, for the unborn child; let him not love the earth too deeply, for it is slipping away.

So before it’s too late, let us (s)pray to the god of waste, our dear lord of leftovers.

Notes: rose NeoAbsolute, apple essence, cedarwood atlas, sandalore, akigalawood, iso e super.

Why you'll love it

This fragrance lives up to its name in concept only; while it's composed entirely of distilled detritus, being the first perfume made entirely of upcycled materials, it smells anything but dirty or discarded. Instead, it's a strangely joyful ride over our favourite smells as if seen from above; like drone footage documenting the awe-inspiring excesses of human production. Endless warehouses of unidentified flowers, heaps of ripe nectar-y fruit, and groves of misty hardwood—carefree, easy beauty found in what's lost through extraction. "I Am Trash" serves as a “bouquet of forgiveness for Mother Nature” as well as a perfumed manifesto for a sustainable approach to perfumery.

-Etiket