Driven by a need for some day-to-day magic to be worn on skin, Indult Paris worked for more than 3 years with renowned perfumer Nathalie Feisthauer. Now, they open a new chapter of their history with the new perfume My Ju-Ju.

By definition, Juju is an object that has been granted magical powers and a certain type of energy. According to the Juju philosophy, two entities that are in contact obtain similar properties that will remain even in separation.

My Ju-Ju is bright and vibrant, yet slightly enigmatic and mysterious. It's genderless by design, fully free to be appreciated by everyone. Wear it morning, noon or night, and allow it to work its wonders on you and those around you.

Notes: bergamot, tangerine, pink peppercorn, lily of the valley, jasmine, cardamom, hedione, tonka bean, vanilla, cedarwood, vetiver, coffee, amber, musks.

Why you'll love it

My Ju-Ju is shimmering, iridescent vanilla bean heaven. While the brand is best known for their dead-on operatic vanilla scent Tihota, this fragrance is more balanced, with sun-dappled tropical wood and a modern, elusive transparency. We imagine walking through a sparkling, Burberry-beige rainforest, speckles of fruity sunshine filtering through the canopy, diffused through a tangy, refreshing humidity. It feels like the creamy-woody smell of someone familiar, anchored by dewy sandalwood tones, green vegan leather, and pink-cyan cashmere musk the texture of quicksilver donut icing. My Ju-Ju is indulgent and softly unpredictable; a potion of soothing magic.

-Etiket