BeautéJaponica's mission is to offer luxury ritualized scalp care and an anti-aging haircare experience as part of an overall wellness regimen. The products are formulated with high quality natural ingredients and science backed technology from Japan.
Ethos: Scalp care should be part of everyone’s overall wellness regimen. Scalp care should be a priority selfcare wellness ritual. Scalp care is beautiful and sensual. Scalp care restores your overall sense of wellness and builds confidence and peace within yourself.
Nature and Science: BeautéJaponica's formulation has been developed with extensive research and development by multi-generational Japanese haircare scientists with a focus on natural ingredients that have been recognized through time in Japan for their performance on hair and scalp and selected for their fine quality from various prefectures in Japan.
Sustainability: BeautéJaponica observes the Japanese concept of “Mottainai”, which means to not be wasteful and respect our resources. The brand’s greatest pride is behind authentic and traceable ingredients - those that best serve you and the earth. The formulations are vegan, cruelty-free, natural, and plant based. They include 0% sulfate, paraben, phthalates, and synthetic fragrance. Beautéjaponica works to reduce plastic packaging and use FSC certified or post-consumer content packaging whenever possible. The brand aims to continue supporting wellness on earth.