In 2016, master perfumer Aurélien Guichard founded an organic flower farm with his family in the Grasse region of France. Channelling regional savoir-faire, he cultivated thousands of centifolia roses and tuberoses on an exceptional terroir. Now, with his perfume collection Matiere Premiere, he shares compositions built from the exceptional extractions of these flowers, along with the finest natural ingredients from around the world. His ideas take shape around the many olfactory facets of natural raw materials; distilling and amplifying their true character to showcase the best that nature has to offer.