RMS Beauty’s philosophy stems from the idea of sustainable and healthy makeup that is pure and luxurious, while the packaging is biodegradable, recyclable and reusable. The colours are deep, rich and can be mixed together, to create a personalized palette for every mood and occasion.
The creator, Rose-Marie Swift, is a make-up artist with over 20 year’s experience, and her work has been featured in the likes of Vogue, W, Harper's Bazaar, I.D., Self Service, V, Allure, Numero, Marie Claire, Glamour, Interview, Elle and more. After many years in the industry, she decided to educate herself about the impact of daily exposure to chemicals in beauty products. This led her to develop a pure makeup line with a solid foundation in anti-aging and long-term beauty. We consider RMS Beauty to be a skin care brand with mineral colour.
Not only is RMS Beauty natural and organic, it’s also non-toxic, and designed to heal and nourish the skin. What sets it apart from other natural cosmetic brands is that each product is formulated with raw, food grade and organic ingredients in their natural state which allows their “living properties” to rejuvenate the skin. They are free of harmful chemicals, synthetic preservatives, synthetic vitamins, and GMOs. The healing nutrients of these products work synergistically with the skin to promote hydration, softness, and luminosity.