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A brand created by International Research Laboratories in sunny California. We looked to the nature around us to create inspiration. Crystal clear blue waters full of surfers and swimmers, to the warm, colorful and spacious deserts. The majestic mountains inspired us to overcome the potential obstacles to create success for all. We wanted a product to reflect the easygoing atmosphere of California’s residents, with a wink of Hollywood glam.

 From idea to development, YOU were a part of every step and decision. Once created, RapidLash® was presented to a familiar drugstore who loved it. In 2008, RapidLash® hit the shelves, and was amazed at the immense love and demand. Women everywhere wanted the easy and simple solution to enhance their natural lashes. 6 million + women and men have tried and loved the results from the award-winning RapidLash®.