What It Is

A luxurious, intensely hydrating, cream shampoo formula that doesn’t weigh down strands

For all hair types.

What It Does

Gently cleanses while deeply nourishing dry and damaged hair without weighing it down. Powered by TFC8®

How to Use

Apply to wet hair and massage gently into the hair and scalp. Rinse and repeat as required. For best results, follow with The Rich Conditioner

Key Product Attributes

This formula is housed in a Recyclable bottle made from sugar cane. Carton, carton liner and leaflet are 100% recyclable. Carton liner is FSC certified. Clean. Formulated without synthetic fragrance. Vegan.

Clinical Product Attributes

• TEWL (transepidermal water loss) was reduced by 42%
• Hair build up reduced by 97%
• Hair follicle clog reduced by 93%
• Hair shine increased by 81%
• Hair frizz reduced by 74%
• Hair volume increased by 57%

*In a 4-week Clinical Trial of 35 women and men with all hair types.

Key Benefits

Formulated to help revive extra-dry, colored,​ heat-damaged, and breakage-prone hair​.
Deeply nourishes, conditions and smooths hair for silkier, softer strands.
Helps increase volume and shine​ while reducing shedding and breakage​.
Helps to soothe scalp irritation or dryness.

Key Ingredients

• TFC8®, Trigger Factor Complex TFC: Powered by TFC8®, Trigger Factor Complex TFC™, a proprietary blend of amino acids, high-grade vitamins and peptides that transforms our potent​ formulations into smarter, adaptive haircare capable of addressing individual concerns.​
• Moringa Oil​: Rich in oleic acid, an essential fatty acid, this deeply conditioning oil is known to help restore dry, damaged strands, while supporting moisture retention and soothing scalp dryness and irritation. Ideal for use on color-treated hair.​
• Black Oat Complex​: Rich in Polysaccharides and Amino Acids, Black Oat helps improve the surface structure of the hair, increasing smoothness, gloss and bounce back, while helping to prevent split ends. This active is known to have a restructuring effect for damaged hair, making it look and feel healthier.
• Brassica Seed Extract​: This sustainably-sourced and naturally-derived extract is a powerful conditioner that helps restore and prevent damaged hair, lock in moisture and tame frizz for hair that is nourished, smooth with enhanced shine.​
• Baobab Oil​: Rich in Vitamins and Fatty Acids, this oil has long been used to combat dry, brittle, and damaged hair.
• Pomegranate Seed Oil​: This 100% natural, cold-pressed oil is rich in antioxidants and essential fatty acids helps to strengthen hair and boost shine.​

Ingredients

Aqua/Water/Eau, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Coco-Betaine, Brassicamidopropyl Dimethylamine, Propanediol, Hydroxypropyl Starch Phosphate, Cetyl Stearate, Citric Acid, Hydroxyacetophenone, Maltooligosyl Glucoside, Sodium Benzoate, Cetyl Alcohol, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Isostearyl Isostearate, Potassium Cetyl Phosphate, Hydrogenated Starch Hydrolysate, Potassium Sorbate, Glycerin, Adansonia Digitata Seed Oil, Avena Sativa (Oat) Kernel Oil, O-Cymen-5-Ol, Punica Granatum Seed Oil, Pelargonium Graveolens Flower Oil, Stearic Acid, Avena Strigosa Seed Extract, Lecithin, Rosa Damascena Extract, Hydrolyzed Wheat Protein, Maltodextrin, Niacinamide, Acetyl Tyrosine, Adenosine, Arginine, Helianthus Annuus (Sunflower) Seed Oil, Lysine, Moringa Oleifera Seed Oil, Ornithine, Panax Ginseng Root Extract, Proline, Sodium Hydroxide, Tocopherol, Xanthan Gum, Brassica Alba Seed Extract, Hydrogenated Lecithin, Oligopeptide-177, Oligopeptide-6, Sodium Chloride, Citronellol, Geraniol.