On your marks. Get set. Glow. Introducing Fade Forward from Pai. A game-changing serum that’s proven to reduce the appearance of dark spots, with instantly brighter results. This breakthrough formula was designed to fade the appearance of pigmentation and even out skin tone, while helping to keep new dark spots from forming. All without the use of exfoliating acids, which can leave skin vulnerable to irritation. A clever blend of sustainably sourced Marine Algae and Stabilised Vitamin C came up trumps, to gently fade discolouration and brighten even the most sensitive skin. Your daily defence against dark spots, for a radiant, healthier-looking complexion.

“One of our most advanced formulations yet, this serum uses Marine Algae to tackle the root of discolouration deep in the skin – no matter its tone, type, or level of sensitivity – helping to fade existing dark spots and protect against future ones. A hyperpigmentation solution for even the most hypervigilant skin.” - Sarah Brown, Pai Founder

Who is this for?

Anyone looking to fade dark spots and balance an uneven skin tone – no matter how sensitive.

Function & Formula

Proven to reduce the appearance of dark spots in four weeks, this sensitive skin-friendly serum is designed to fade and protect in equal measure – to even out skin tone and help you glow forward with confidence.

Skin Type

Fade ForwardTM is an all-natural daily serum, specially designed for skin experiencing hyperpigmentation, dark spots and dullness - no matter how sensitive.

How to Use

For best results, use Fade Forward as part of your brightening routine alongside Light Work Cleansing Oil, Virtuous Circle Exfoliator, C-2 Believe Moisturiser and Rosehip Bioregenerate Face Oil.

Key Ingredients

• Marine Algae: sourced from the mineral-rich sea water from the Pink Granite Coast of Brittany, this brown algae extract is rich in phlorotannins, which help the skin reactivate the proteins that control skin pigmentation.
• Stabilised Vitamin C: Pai's all-natural Vitamin C is sourced from corn and coconut. Best of all, it’s oil-soluble and stabilised to ensure it’s slow-releasing, delivering radiant results right down to the last drop.
• Hyaluronic Acid: hyaluronic Acid guarantees that hydration hit. This powerhouse works on multiple levels to maintain optimal skin hydration, and helps reduce Trans Epidermal Water Loss (TEWL).
• Organic Vitamin E: this skin protectant has antioxidant and free radical-removing properties to help protect the skin against the visible signs of ageing, inflammation and sun damage.

Proven results

Fade Forward has been independently tested in consumer trials*. The report? Glowing of course.

• 74% agreed it visibly reduced the appearance of dark spots
• 87% agreed it left skin looking visibly healthier with a radiant glow
• 78% agreed it helped balance the appearance of uneven pigmentation
• 88% agreed skin looked less dull
• 73% agreed skin looked instantly brighter

*Four week independent consumer trial on 114 women

Independently Certified

Fade Forward Dark Spot Serum is certified COSMOS Natural – a standard that guarantees the sustainable management and efficient use of natural resources. It's also certified cruelty-free and vegan.

Ingredients

AQUA (water), PENTYLENE GLYCOL, CITRUS LIMON FRUIT WATER* (lemon fruit water), GLYCERIN, HEPTYL UNDECYLENATE, HYDROGENATED LECITHIN, ASCORBYL TETRAISOPALMITATE (vitamin c), HIMANTHALIA ELONGATA EXTRACT (algae), XANTHAN GUM, TOCOPHEROL* (vitamin e), ARGININE, SODIUM HYALURONATE, MAGNOLIA OFFICINALIS BARK EXTRACT (magnolia extract), SODIUM PHYTATE, ASCORBIC ACID (vitamin c), BACKHOUSIA CITRIODORA LEAF EXTRACT* (lemon myrtle), LACTIC ACID, CITRAL (naturally occurring in essential oils) of total: 100% natural origin *organic ingredient