excellent product - applies well and the color matches my hair color very well. I've tried several competing brands and often had itching after application, but with this product, none at all. Light fragrance only slight point prefer without fragrance.

So glad I gave this a try. I have auburn hair and tried the light brown. Perfect for my grey roots during this time! Very natural. No sticky residue. Let hair sit for a minute then style. I can run my fingers through it and it feels good!